Maroma

Maroma is a fragrant range of natural products for skin care, hair care and the home. At Nature’s Boutique, we stock an extensive range of Maroma natural products, from skin care sets to votive candles.
Located in the unique universal township of Auroville, in the Tamil Nadu district of India, Maroma have been setting the trend in ecofriendly natural products for more than 30 years. Their eclectic range of perfumed oils, candles, incenses and natural home fragrances has gained recognition across the world. As with their natural hair care and natural skincare product ranges, each item was developed to create a sense of inner balance and wellbeing, in keeping with the visionary aims of Auroville itself.

The story behind Maroma

Maroma was established from a desire to create beautiful, quality products, manufactured with care to the environment and with conscious intention behind every detail. The company work ethic is to take on challenges as they arise; enabling personal growth and fulfilment hand in hand with the beliefs they started Auroville with.
With an increasing awareness of Fair Trade and the local and global environment, the company employs only local adult employees with over 40% of the profits being used to develop and enhance the international community of Auroville and the surrounding villages.

In 1968, Mirra Alfassa founded Auroville, meaning the City of Dawn, has been recognised by UNESCO as the world’s only experiment in human unity and the environmental, cultural, social and spiritual development of mankind. Built on the vital principles of unity, peace and spiritual harmony, Auroville is work in progress responsible for uniting people of all creeds, cultures, and nationalities. Auroville is a sustainable living project located near Pondicherry, Southern India.

Unlike other businesses, Maroma is not owned by its founders and executives but by the community at large. Started by a group of young entrepreneurs in the late 1970s, the aim was to bring some much needed revenue to Auroville.

Launched with just 12 hand-rolled bamboo incense sticks, the incredibly successful Encens d’Auroville, the range rapidly expanded to over 60 fragrances. In addition to this many other fragrance-based lines were added such as incense cones and candles. Co-founders, Paul Pinthon and Laura Reddy set out to create a recognizable brand image; Maroma. Supporting the aims, environment and needs of Auroville, the name embodies the spirituality of the brand encompassing the words Aroma, Om and Ma, for Mother.
Maroma was a fascinating, challenging, commercial venture which has since become a worldwide success.

From home care to skin care - natural products that protect and enhance the environment

Maroma are especially sensitive to social and environmental issues. Every product is completely non-toxic with all fragrances conforming to International Fragrance Association guidelines. Strictly no animal testing is involved at any stage. Every product, from home fragrances to natural beauty lines, is formulated from natural recyclable ingredients which are either found in nature or obtained from renewable sources. Any waste is controlled and recycled and products packaged to ensure minimal impact on the environment.

Maroma natural beauty products are constantly evolving, with natural ingredients replacing synthetic raw materials whenever possible. This includes preservatives and colouring agents. One of Maroma’s fortes, however, is its hand-poured perfumed candles. Scented with an exotic pot-pourri of essential oils, they include beautiful hand-carved and hand-painted pillar candles, luminary and votive candles in decorated glass containers and attractive mini-candles in terracotta pots. Made from recycled materials and natural vegetable wax, they make wonderful gifts and are eminently collectable.

Maroma also make attractive scented leaves – perfect for hanging in wardrobes or around the home. Products like their signature Encens d’Auroville line use handmade paper packets; a unique and attractive packaging idea that is sustainable and recyclable. Also available are jute perfume sachets, each personalised with a seed from the Auroville tropical rain forest, they are perfect for popping into suitcases, drawers, or greetings cards.

Maroma skin care - natural products produced with care

Maroma produce an eclectic range of natural cosmetics including perfumed body oils, soaps, shower gels, body lotions, roll-ons and natural hair care products for both men and women. Love and attention to detail are evident in every item and Maroma believe in putting people before machines. Members of the Fair Trade Forum India, they ensure a clean, safe and hygienic work space for all their employees who also enjoy a range of other benefits including health care schemes and encouragement to progress up the career ladder. Maroma believe the beauty and quality of their products stem from a working environment that encourages creativity and production in all those employed by them.
The Maroma natural beauty range, like Auroville, is constantly evolving, with new product ranges appearing all the time. These include the new range of aromatherapy spa products. At Nature’s Boutique, we also supply a range of natural skincare product gift sets containing two or more fabulous Maroma products in attractive eco-friendly packaging.