If you’re looking to start your own business in the natural beauty sector, now is an ideal time thanks to the opportunities provided by social media websites. Organic beauty company Ecco Bella has found so many fans on Facebook that it is giving out $10 gift vouchers on the site to mark Earth Day.

Sally Malanga, Ecco Bella’s founder, decided to hand out the coupons after the company attracted 5000 ‘likes’, or fans following the company, on Facebook. She expressed her hopes that the giveaway would lead to further rises in the company’s number of followers, demonstrating how companies can use social media to develop a loyal and informed group of customers.

Ecco Bella was formed in 1992 and specialises in cosmetics, skin care and fragrances made using organic ingredients. The company also produces cosmetics suitable for use by vegans, and has cruelty-free and environmentally friendly credentials. The company decided to mark Earth Day, an international day of environmentally themed events and actions, held this year on April 22nd.

New natural beauty businesses can benefit from the word-of-mouth publicity to be found on social media sites and other online avenues such as consumer review sites. As Ecco Bella’s success demonstrates, specialist companies can build up a fan base who can then be informed about related events and offers, helping to build the company’s reputation in its field. Many smaller or newer businesses nowadays are making the most of the chances to promote and sell their products online, because when you start your own business it’s important to take advantage of every sale opportunity.

Yves Rocher, the well-known French natural beauty company, has recently announced their new organic skin care range, Expert Repair. The new line of natural beauty products relies on an ingredient commonly found in Mali, a place in which Yves Rocher has been working with the locals to develop an industry that is both organic and fair trade.

The main ingredient in the Expert Repair range is shea butter, which comes from the African shea tree. Knowledge about this butter (more…)

Unilever, one of the world’s largest consumer good’s companies, have recently announced their plans to extend some of their well-known brands in order to gain a footing in the cosmetics and personal care markets. These extension plans also include launching their first ever certified natural beauty product, Timotei Organic Delight. (more…)

Dolphin Organics, a company specialising in natural and organic skincare products suitable for very young children, has announced its new Simply Citrus range. (more…)

The Vitality Show, which will run at London’s Earl’s Court 2 from 22-25 March, will feature some of the UK’s leading natural beauty brands. The show is billed as the UK’s largest event for women focusing on wellbeing, fitness, health and beauty, and will have speakers, cookery demonstrations and beauty brands not found in mainstream shops. (more…)

The Australian Botanics Company, a range of natural skin care products, has launched in the UK. The company already has a very strong UK connection, as it was founded by West Yorkshire-born Suresh Mistry, who graduated in Pharmacy from Birmingham’s Aston University. (more…)

Experts have recently been promoting the use of natural beauty products in order to help the body fight of common allergies. They have suggested that a build up of (more…)

Baking soda, a substance commonly used in cooking or cleaning, is now being recommended as part of a natural beauty regime. According to the Feelgood Style website, baking soda helps to (more…)

Zion Health, a natural beauty company based in San Francisco, has recently revealed its new Clay Mask at one of the dedicated health stores across the United States. The mask uses the same ingredients at Zion’s existing natural beauty products, making it absorbent and safe for the skin. (more…)

A recent report by Organic Monitor involved the analysis and testing of over 50 different UK beauty brands that make natural or organic claims on their products. Products from many (more…)