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London natural beauty event attracts thousands

Filed under: Events — Cheryl on April 8, 2012

Natural and Organic Products Europe, the annual conference for showcasing organic and natural product lines, was hailed as a great success when it took place in London on 1st and 2nd April. The event, which featured 600 different companies, attracted 7,000 visitors who had travelled from 78 countries.

The show played host to natural beauty companies as well as organic and health food suppliers. It featured talks by organic skincare experts and nutritional advisers, as well as demonstrations and stalls showing a wide range of new and natural products. One key discussion was on new trading agreements between the US and Europe, which are moving towards standardising organic products and allowing increased exportation.

Pukka Herbs took the award for Natural Beauty and Spa Product in the New Product Showcase, a popular feature at the conference. The company’s winning product was its Ayurveda Firming Face Oil, which contains an Ayurvedic blend of herbs designed to combat the signs of ageing on the skin. Pukka Herbs, which celebrates its tenth anniversary in 2012, specialises in using traditional Indian approaches to wellbeing using organic herbs.

The next Natural and Organic Products Europe conference, set to run in London in April 2013, has already taken a large number of bookings for exhibition space following on from this year’s successful show. The 2013 event will be the 16th annual conference and will again take place over two days. This year’s event was fully booked by exhibitors, in part because of an increased number of new companies taking part.

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