The Taste Awards, a similar award show to the Emmys and Grammys but for achievements in food and fashion, will be held on the 12th of January 2012. Hosted by influential Hollywood celebrities, the Taste Awards show is there to recognise considerable achievements for companies like Jenuinely Pure that provide organic beauty products.

This year, the Taste Awards event will be in its third consecutive year. Well know celebrities and award winning companies will both be attending this special event. The night before the event is a ‘gift party’ where companies are able to share their products with the celebrities in attendance. For Jenuinely Pure, this is important because of the considerable link between beauty products and entertainment.

Jenuinely Pure have been selected for two awards themselves for their contribution to the natural beauty industry. They have been chosen as ‘The Best Product Line’, as well as one of the ‘Official Skin Care Companies of the 3rd Annual Taste Awards’. This is because of the pure products they provide, including natural soap, organic skin products and other natural beauty products.

The founder of Jenuinely Pure hopes that the Taste Awards will provide the important message that organic and natural beauty products are readily available and are a lot safer than common personal care products. She plans to spread the message of purity and health. The Taste Awards helps to provide this message about the natural beauty industry as well as the food and fashion industries with the help of Hollywood celebrities.