Sales of natural beauty products are rising rapidly in Asia due to a high demand by customers for safe cosmetics. However, there has recently been much confusion due to false claims and product labels, leaving the Asian consumers unsure of what to believe and what products to purchase.
Recent research by Organic Monitor shows that due to the lack of standards and regulations in the natural beauty industry in Asia, companies are claiming to be natural and organic when they cannot, in fact, be trusted. Organic Monitor has also said that many of these ‘natural’ beauty products only contain a small trace of the organic ingredients they claim to include.
Many of the Asian beauty companies have been placing false ingredient labels on their products to make them look safe and natural so that customers will buy them. Many more companies have also followed suit, some even going further and placing false certification labels on their own packaging. These false claims have resulted in confused Asian customers.
Fortunately, things seem to be progressing in the Asian market, with many natural retailers beginning to monitor different products and only allowing them if they can be trusted. Organic Monitor has said lack of information is a downfall with the Asian customers, so it is important to inform them to be more knowledgeable about natural cosmetics. The issues found by Organic Monitor will be addressed at the Sustainable Cosmetic Summits in Hong Kong and Paris this November.